Not Quite Folk
Openly AI presenter personas that never pretend to be human.
A small studio making openly AI presenter personas for Instagram and TikTok. They never pretend to be human.
Status: Live · studio · built and run by Jack Stovell at Adapt Progress Evolve
What it is
Not Quite Folk is a small UK studio, a project of Adapt Progress Evolve Ltd, that makes openly AI presenter personas for Instagram and TikTok. Oriel is the first: an AI who explains useful consumer and maker tech and posts as @hey_oriel. She wears a visible violet mark on her left cheek as the sign she is not human. The site is a scroll-driven film trailer with a control room of three synced cameras.
Who it's for
Brands that want an AI presenter that says it is one, and anyone curious how an openly AI persona is run. Booking is not open yet; brands can enquire at hello@notquitefolk.com.
How it works
- Talking-head video. A script in the persona's own voice becomes a talking-head video.
- Multi-camera takes. Takes are cut like a show, from several cameras.
- Augmented video. Effects sit over and behind the presenter.
- Daily news reels. Reels built on sourced facts and a claims check.
Timeline
- — notquitefolk.com live and open to search engines
Facts
- First persona
- Oriel (@hey_oriel)
- More faces
- 27 in casting
- Booking
- Enquiries only
Under the hood
Stack: Cloudflare Pages, InfiniteTalk, ElevenLabs.
FAQ
What is Not Quite Folk?
Not Quite Folk is a small UK studio that makes openly AI presenter personas for Instagram and TikTok. The personas never pretend to be human. It is a project of Adapt Progress Evolve Ltd.
How does Oriel show that she is an AI?
Oriel, Not Quite Folk's first persona, wears a visible violet mark on her left cheek as the sign she is not human. She never claims to have used a product, and posts about the studio's own products are marked as ads.
Can brands book Oriel from Not Quite Folk?
Not yet. Booking is not live, but brands can enquire about booking Oriel at hello@notquitefolk.com.